Culture is a company’s personality. It defines the environment in which people work, their beliefs, values, behaviors, and underlying assumptions that drive every aspect of the organization. Culture exists in all organizations, whether created through careful design or evolving organically over time. Culture is how employees behave when no one is looking. A strong company culture is more important than ever following COVID-19 and during the upswing in mergers and acquisitions.

 

As company culture consultants, TerconPartners help clients build motivating cultures that attract desirable applicants, increase retention, and drive positive business results. Through organizational development coaching and leadership training, we help company leaders become “positive culture carriers,” who model and reinforce the company’s culture, enabling them to deliver business results beyond expectation. For more than 30 years, TerconPartners has worked with some of the best-known companies worldwide to fine-tune their cultures to reflect a positive and motivating environment and ensure they attract and retain talent.

 

Of note, our research found that a positive company culture is more important than salary to many employees. A Glassdoor survey reports that 75% of job searchers consider a company’s culture before applying for a job.

 

Over the past two years, the global pandemic, along with a record year for mergers and acquisitions, placed many companies in stressful situations, testing their company culture. Business leaders understand they can’t always control the actions or outcomes of others, but the quality of the company culture can be controlled.

 

Challenges companies currently face:

  • refocusing the workforce on the importance of company values after periods of disruption, change, and transition, and
  • Adjust what needs to be done to ensure the company thrives.

 

TerconPartners company culture consultants can help your company navigate difficult situations by facilitating organizational alignment, building engaging work cultures, coaching and developing resilient leaders, and building high-performing teams.

 

When refocusing on the importance of company values after a disruption like COVID-19, a company must reestablish what the culture is, or “how we do things around here.” There are three ways to strengthen the power of culture:

 

  1. Share observations: point out examples of company values observed or implemented.
  2. Informal conversations: talk with your teams, ask what it means to live the culture, and how are they achieving this?
  3. Culture building: create a culture based on mutual respect, encouraging collaboration, and a sense of “belongingness” for your team.

 

Creating this work environment for your employees with the help of a company culture consultant helps set a competitive advantage by motivating employees to work toward a shared company vision. It can also be a magnet for retaining talent in a multigenerational workforce, resulting in better financial results. Ask your employees about their experience with the company to get their feedback to help you explore both sides of the company culture.

 

Once you have reinforced the company goals and values, what adjustments do you need to make to continue a thriving business? TerconPartners company culture consultants recommend asking four questions:

 

  1. What are the strengths of our company culture, and will they position us for success?
  2. Is leadership communicating efficiently so employees remain engaged and committed?
  3. Will our current culture help attract and retain new talent in a competitive marketplace?
  4. How can we maintain trust with the transition to a new business environment?

 

Keeping these questions in mind – and knowing some things remain uncertain until the pandemic is over or moves to an endemic, TerconPartners can help answer these questions now. Our business culture audit is a tool that takes the pulse of a company at major inflection points, gaining knowledge of both sides of the company culture iceberg.

 

TerconPartners, a company culture consultant based in Overland Park, Kansas, works with companies anywhere in the world. We will help you leverage your company’s most valuable resources (leaders and teams) in ways that achieve the desired outcomes by bringing the skills your people need to thrive in the current challenging environment – both virtual and in person. We’re here to help you succeed and look forward to working with you and your company. Contact us today.